Brief Introduction
The population is 105 million. There are about 80 ethnic groups in the country, mainly Oromo (40%), Amhara (30%), Tigray (8%), Somalia (6%), and Sidamo (4 %). 45% of the residents believe in Ethiopia, 40-45% believe in Islam, 5% believe in Protestantism, and the rest believe in primitive religion. Amharic is a federal working language, English is also widely used, the main national languages are Oromo,Tigray, etc. One interesting policy for their president is that the “Presidential Bill” passed by the Ethiopian People’s Representative House in October 2001 stipulates that: the president shall be a non-partisan person, shall not have any political organization background, and shall not participate in party activities after leaving office; when the president is unable to perform his duties due to death or illness, Parliament appoints acting president.
Economic Construction
Ethiopia is One of the least developed countries in the world. It is dominated by agriculture and animal husbandry, and its industrial foundation is weak. In recent years, Ethiopia has accelerated industrialization and actively built industrial parks. And also they build transportation infrastructure, there is a railway from Addis Ababa to Djibouti standard rail electrified railway provided and financed by China was completed and opened to traffic in October 2016. It was officially put into commercial operation in January 2018 with a total length of about 760 kilometers and a length of about 670 kilometers in Ethiopia. It is the only electrified transnational railway in Ethiopia. In December 2002, Ethiopian Telecom formulated a development plan for the next 20 years, planning to invest 3.5 billion bills to provide telecommunications services to 50 cities across the country. By the end of 2015, there were 42.3 million mobile phone users and 12.4 million network access users. So this may be a good market for us to promote our website. At present, foreign investment is mainly distributed in the real estate, manufacturing, hotel and tourism, construction, education and service industries. The main investment comes from China, the United States, India and Saudi Arabia.
Resource
In Ethiopia, the plateau has more than 2/3 of the country’s area, with an average altitude of nearly 3,000 meters, and is known as the “roof of Africa”. Ethiopia has rich tourism resources, more cultural relics and wildlife parks. The government has taken measures to expand the airport and simplify visa procedures to promote the development of tourism, and plans to make Ethiopia one of the top 10 tourist countries in Africa by 2020.
festival
The important holidays are Victory of Adwa Day: March 2nd; Downfall of the Derg: May 28th; Ethiopian New Year: September 11th. And we can use those holidays to try some promotion ideas to see if it is a good strategy to promote our websites.
